Product DevelopmentJoonas Tanner

Judgment matters more than ever

Moving fast only matters when the product is moving in the right direction.

A car approaching diverging roads under the words Moving fast only matters if you're moving in the right direction

AI makes it remarkably easy to turn an idea into a working prototype. That speed feels like progress, but it can hide a more important question: are we moving in the right direction?

The faster implementation becomes, the more valuable product judgment becomes. A polished prototype can still have a weak core loop, unclear value, or an experience that nobody wants to return to.

The questions speed cannot answer

At regular checkpoints, I have learned to pause and ask:

  • Is the quality actually good, or merely impressive for how quickly it was made?
  • Does the user experience feel coherent?
  • Is the product loop strong enough to bring someone back?
  • Would people use this, recommend it, or pay for it?
  • Is it meaningfully different from what already exists?

These questions can be uncomfortable because the answer may require rethinking work that was fast and enjoyable to build. But discovering the wrong direction early is still one of the biggest advantages a fast workflow can provide.

Use speed to learn

The point of AI acceleration is not to remove reflection. It is to shorten the distance between a hypothesis and evidence.

Build enough to test the important assumption. Review the experience with clear eyes. Change direction when the evidence demands it. Then use the same speed to explore the better path.

Building something is not the same as building something worth shipping. As implementation gets cheaper, the ability to tell the difference becomes one of the most valuable skills in product development.

Adapted from a post originally published on LinkedIn.


← Back to all posts